Practical guide

Show enough of the pattern before purchase

Last materially reviewed 2026-09-27

Quick answerA preview should help the buyer judge suitability without pretending to prove the full pattern has been tested.
What to know

Answer a purchase question

Choose a preview that resolves uncertainty: a contents page, a short instruction excerpt or a format explanation. Do not upload a decorative mockup as if it were evidence of the actual supplied files. If an illustration is illustrative, label it accordingly. Use only material you own or are authorised to show.

What to know

Keep the sample distinct

Payhip documents a product preview-file option. Make the sample recognisable as a sample and keep it separate from the paid package. It should not accidentally contain a complete unpublished product, customer details or licensed material you cannot distribute. A visible revision date helps prevent a preview from contradicting the current product.

What to know

Say what it cannot establish

A few attractive pages cannot establish fit across every size or compatibility with every workflow. Do not imply independent testing, certification or a refund guarantee that you have not provided. Explain the required skill level and included formats using accurate product-specific information rather than vague beginner-friendly language.

What to know

Review it after corrections

A changed instruction, file name or package option may make an older preview misleading. Include the preview in the release checklist and correction review. If you cannot maintain several samples reliably, choose one useful sample instead of multiplying promotional assets that disagree with the product.

What to know

An original working example

An original preview review can use three questions: what purchase uncertainty does this sample resolve, which current file does it represent, and what might a buyer wrongly infer from it? For example, a fictional contents-page preview can explain the sequence of instructions but cannot demonstrate the full size range or the quality of every diagram. Add a clear sample label and remove anything that looks like a fabricated testimonial or test result. Keep the preview’s revision reference in the release record. If the answer to the first question is merely “it looks attractive”, consider replacing the asset with a more informative excerpt.

Continue when useful

Next: Write the catalogue brief before opening a store

A useful brief records the actual buyer, package, purchase options and support responsibility—not a target page count.

Open Write the catalogue brief before opening a store →

Sources used for this page

These records support the facts and comparisons above. Merchant-controlled records are labelled so you can separate product claims from independent evidence.

  1. Adding a digital product — Merchant documentation · help.payhip.com · Merchant-controlled · checked 2026-09-27
  2. Payhip sewing-pattern category — Merchant documentation · payhip.com · Merchant-controlled · checked 2026-09-27